In the competitive world of daigou (cross-border shopping agency) businesses, Acbuy leverages spreadsheet technology to effectively predict and prevent customer churn while developing targeted retention strategies. By centralizing customer data in spreadsheets, the company gains valuable insights that help maintain stable business growth.

Comprehensive Data Integration

Acbuy's system aggregates multiple data streams into spreadsheets including:

• Purchase history and frequency
• Product browsing patterns
• Customer service interactions
• Promotion response rates

This integrated approach provides a 360-degree view of customer behavior essential for churn prediction.

Smart Churn Prediction Model

The spreadsheet-based system automatically flags warning signs of potential churn through:

1. Extended purchase gaps (e.g., 30+ days without orders)
2. Declining website/app engagement
3. Reduced responsiveness to communications

Color-coded alerts prioritize high-risk customers, enabling prompt intervention.

Personalized Retention Strategies

When the spreadsheet system detects at-risk customers, Acbuy triggers tailored approaches:

Customer Type	Retention Tactics
Price-sensitive	Exclusive discounts + free shipping offers
Disengaged	Personalized product recommendations
Service-dissatisfied	Direct agent follow-up + apology gift

All strategies and outcomes are logged for continuous improvement.

Performance Tracking & Optimization

The spreadsheet solution tracks multiple key performance indicators to measure retention success:

• Re-engagement rate after intervention
• ROI of various promotion types
• Customer lifetime value changes

This data-driven approach helps Acbuy refine its methods for maximum effectiveness while minimizing customer acquisition costs.

Through this intelligent spreadsheet implementation, Acbuy has established a systematic process for protecting its customer base - converting raw data into actionable retention strategies that support sustainable business growth in the competitive daigou marketplace.