In the competitive world of daigou (shopping agent) business, customer retention is crucial for sustainable growth. Acbuy leverages the power of spreadsheets to monitor, predict, and prevent customer churn effectively by analyzing behavioral patterns and implementing targeted recovery strategies.
Acbuy's system collects and organizes comprehensive customer data in spreadsheets including:
The integrated data creates a 360-degree view of each customer, serving as the foundation for churn prediction models.
Advanced spreadsheet formulas and conditional formatting automatically calculate:
When a customer's activity falls below pre-defined thresholds, the spreadsheet cells highlight in warning colors based on configurable criteria ensuring no at-risk customer goes unnoticed.
The spreadsheet features three alert levels:
| Alert Level | Criteria | Response Time |
|---|---|---|
| Blue (Monitoring) | Minor activity decline - 10-20% from baseline | 48 hour response |
| Yellow (Warning) | Significant reduction - 20-50% from baseline | 24 hour response |
| Red (Critical) | Dormancy signals - No activity beyond churn threshold | Immediate action |
Dedicated template sheets store pre-approved recovery tactics categorized by:
Comprehensive reporting tabs automatically calculate:
Continuous A/B testing through separate campaign sheets allows refinement of strategies, with monthly performance reviews automatically distributed via Gmail using spreadsheet apps script integrations.
By transforming standard spreadsheets into sophisticated churn management systems, Acbuy maintains industry-leading retention rates over 87% - turning data organization into competitive advantage in the dynamic daigou marketplace.