Streamlined Budget Planning with Spreadsheets
Basetao, a leading online shopping proxy service, utilizes spreadsheets to create detailed marketing budget blueprints for diverse campaigns. By categorizing expenditures across:
- Channels: Social media ads, search engine marketing, email campaigns, and offline promotions
- Phases: Strategy development, creative design, implementation, and publicity
The spreadsheet system enables granular cost tracking against predetermined allocations through:
- Customizable templates for each campaign type
- Automated budget projections with historical data
- Visual dashboards showing budget utilization rates
Dynamic Expense Monitoring & Risk Control
During campaign execution:
- Actual expenditures are logged hourly/daily in designated spreadsheet tabs
- Conditional formatting highlights:
| Color Code | Status | Action Trigger |
|---|
| Red | 5% over budget | Requires approval |
| Yellow | 90% budget used | Review needed |
- Automated email alerts notify department heads when line items approach thresholds
Comprehensive Post-Campaign Analysis
Post-campaign spreadsheets integrate:
Performance Metrics
- ROAS (Return on Ad Spend): (Revenue - Cost)/Cost
- Customer Acquisition Cost (CAC): Channel Cost/New Users
Effectiveness Benchmarking
- Email CTR compared to industry standards
- Paid-search conversion rates evolution
Data-Driven Optimization
Key optimization outcomes:
Budget Reallocation Logic
"Facebook ads generated €3.20 ROAS vs. AdWords' €1.80 - Subsequent campaigns shifted 30% budget to Facebook"
Cultural Insight Application
Analysis showed Japanese customers responded better to time-limited offers spreadsheets tracking:
- 48-hour flash sale uplift
- Timezone-specific engagement