Ezbuycn leverages the power of spreadsheets to optimize promotion campaigns for daigou (cross-border shopping) products, enabling data-driven decision-making and improved sales performance.
Historical promotion records, product sales figures, and market demand statistics are systematically organized in Ezbuycn's spreadsheets to create a comprehensive data foundation. The information includes multiple dimensions of past campaigns:
Custom analytic models within the spreadsheets evaluate key promotional variables:
| Factor | Measured Impact |
|---|---|
| Promotion Type | Conversion rate difference between discount tiers |
| Duration | Performance decay patterns during extended campaigns |
| Discount Depth | Margins vs volume tradeoffs at 15%/30%/50% off |
The spreadsheet system serves as complete promotion workshop:
Template fields for budget allocation segmented by product category and geographical target markets
Visual product participation matrix classifying items by profitability and stock position
Calendar-based scheduling accounting for Chinese/Western shopping holidays and logistic constraints
With macros and embedded forecast algorithms, campaign scenarios project:
"SleighBell campaign simulations accurately pinpointed the 22% discount sweet spot between margin preservation and volume growth for European skincare products" — Della Wang, Promotion Manager
The spreadsheets become living documents that evolve with each campaign cycle:
By transforming spreadsheets into dynamic campaign management platforms, Ezbuycn achieves 19% higher promotional efficiency compared to traditional planning methods. The system particularly excels at managing daigou-specific nuances including shipping lead times, parallel import regulations, and cultural preference variances between sourcing and destination markets.