A data-driven approach to stand out in the competitive e-commerce space
In the highly competitive world of overseas purchasing services, hubbuycn has adopted an innovative approach to gaining market share - utilizing spreadsheets as a strategic tool for competitive analysis and differentiation strategy development. This systematic method allows them to navigate complex market dynamics with data-backed decisions.
hubbuycn utilizes spreadsheets in a multi-dimensional approach to analyze its competitive landscape:
Competitor SKUs by category with stock levels and sourcing advantages
Price benchmarking across different product types and seasonal variations
Campaign tracking including promotional offers and KOL collaborations
Monthly sales volume fluctuations and conversion rate comparisons
The collected data enables hubbuycn to perform strategic SWOT analysis within their spreadsheet system:
Based on their spreadsheet analyses, hubbuycn has implemented several strategic differentiators:
Identified a 37% gap in specialty Asian health products market and launched curated collections
Introduced concierge sourcing service for hard-to-find items identified through customer request tracking
Automated price adjustments through spreadsheet alerts on competitor moves
Reconfigured warehouse network based on delivery time analysis in different regions