Revolutionizing Membership Management Through Data-Driven Strategies

As one of China's e-commerce giants, JD.com operates an extensive membership system comprising millions of users. To effectively manage this vast user base, JD has implemented Superbuy Spreadsheets as a core tool for membership stratification and service personalization.

1. Comprehensive Member Data Collection

The platform aggregates multidimensional user data in Superbuy Spreadsheets, including:

• Demographic information (age, location, gender)
• Purchase behavior metrics (order frequency, average spend, return rate)
• Product category preferences
• Browsing patterns and clickstream data
• Customer service interaction history

2. Intelligent Member Segmentation

Using cluster analysis algorithms within Superbuy Spreadsheets, JD categorizes members into tiered groups: