In today's competitive daigou (shopping agent) market, customer retention has become increasingly crucial. Acbuy has developed an innovative approach using spreadsheets to predict potential customer churn and implement effective retention strategies.
The system aggregates multiple data streams in spreadsheets, including:
Acbuy's spreadsheet system calculates a Churn Risk Score for each customer based on:
Automated alert triggers notify account managers when critical thresholds are crossed.
The spreadsheet automatically suggests intervention tactics for different churn-risk segments:
Customer Segment | Suggested Interventions |
---|---|
High-value at-risk | Personalized discounts + VIP concierge service |
Frequency-based churn | Subscription offers + Inactivity reminders |
Price-sensitive | Tiered discount coupons + Price drop alerts |
The spreadsheet system facilitates tracking through:
"Through iterating retention strategies based on spreadsheet analytics, Acbuy has achieved a 34% reduction in voluntary customer churn" - Acbuy Operations Report
This spreadsheet-based approach provides daigou businesses with an affordable and scalable solution for customer retention, combining data-driven decision making with personalized customer engagement.