Introduction

Tangbuy, a cross-border e-commerce platform specializing in international product sourcing, has transformed its approach to enhancing customer retention by utilizing spreadsheets for deep data analysis and tailored marketing strategies. By systematically analyzing user purchase behaviors, such as purchase frequency, total spending (消費金額), and product preferences, the platform has refined its strategies to foster higher repeat purchase rates (用戶復購率).

Data Consolidation via Spreadsheets

The foundation of Tangbuy's strategy lies in consolidating:

• Purchase Histories: Transaction timestamps, item categories, and spending amounts. Conditional formatting in Google Sheets visually highlights users with declining engagement.
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