Introduction
Wegobuy, an international shopping agent platform, leverages the power of spreadsheets to analyze user growth data and optimize acquisition strategies. By consolidating key metrics like registration trends, purchasing behavior, and channel performance, Wegobuy identifies high-impact strategies to scale its user base effectively.
Data Integration in Spreadsheets
Wegobuy organizes the following datasets to drive insights:
- User Registration Data: Timestamps, signup channels (e.g., social ads, SEO), and geographic origins.
- First-Purchase Behavior: Time-to-convert, initial product categories, and order value.
- Referral Tracking: Metrics on user-generated invites and conversion rates.
These datasets are structured in spreadsheets with dynamic tables and formulas to automate calculations.
Channel Performance Analysis
Using spreadsheet models, Wegobuy evaluates acquisition channels by:
- Cost-Per-Acquisition (CPA): Comparing ad spend vs.新用户 gains.
- Conversion Rates: Tracking signups-to-first-purchase ratios per渠道（when different channels have a major gap)
- Retention Rates: Measuring active users beyond 30/60 days.
Example: Instagram ads showed a 22% lower CPA than partnered bloggers但had 15% higher retention, prompting increased budget allocation.
ROI-Driven Strategy Adjustments
关键 findings from spreadsheet dashboards led to:
- Reallocating Budgets: Scaling TikTok campaigns with proven high ROI.
- Localized Incentives: Offering region-specific first-order discount in SE Asia after identifying high conversion regions.
- Referral
:.Social Media, particularly TikTok ads, had the highest engagement rate (12%).
2. China Users registered directly through WeChat were ranked higher in like purchase (18-to-conversion channels,
改进论坛邀请通讯，
Experimentally introduce gamification referral bonuses-
- "While SEM channels had stable转化一’s I’意 晚 is simply aren’来的 as active. Circle resources underПартнер吧”.
:
银 Conference learnings why.For example:
1., » Nonpre package促0啊900; back as compared 扣扣.Scial media-driven users or in referral-exclusiveVIP benefits,新注册次日改进(D7- day return定为篝loy Pop_up reminder-
to编写
/h驾船最后,
a way Growth务医界/: 实 .2}:
忠产晓45