Yoybuy Leverages Spreadsheets for Integrated Customer Data and Precision Service

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Comprehensive Customer Data Integration

The Yoybuy purchasing proxy platform has implemented an advanced customer service system by utilizing spreadsheets to centralize multi-dimensional client information. This integrated database includes:

  • Basic profile data: Full name, gender, age, and contact details
  • Transaction history: Complete records of past purchases
  • Digital footprint: Product browsing patterns and time spent
  • Preference indicators: Favored brands, price sensitivity, and style inclinations
  • Service interactions: Complaint resolutions and feedback responses

Data Optimization Process

Once collected, Yoybuy's operations team cleanses and structures the raw information through:

  1. Standardizing data formats across all fields
  2. Eliminating duplicate or contradictory entries
  3. Validating contact information accuracy

Intelligent Audience Segmentation

Through spreadsheet analytics tools, Yoybuy identifies distinct customer segments based on behavioral patterns and demographic factors. Notable segments include:

Segment Characteristics Service Strategy
Premium clients High AOV, frequent international purchases Dedicated account manager, priority shipping
New users Limited purchase history Step-by-step buying guides, first-order discounts
Active shoppers Regular site visits Personalized product recommendations

Service Optimization Cycle

Yoybuy continuously improves its service delivery by:

Service optimization cycle: Data Collection → Segmentation → Strategy Implementation → Performance Tracking → Refinement

The strategic use of spreadsheet technology demonstrates how YOsbku adapts conventional tools into powerful customer relationship management systems.

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